What is Content Marketing?
Alexandra Herbert | | Content Marketing

Widely regarded as the “marketing of the future,” content marketing is one of the most effective and cost-efficient types of marketing that exist today.

What is responsive web design?
Meredith Dunn | | Web Design

Investing in a responsive site should be a no-brainer for businesses. Mobile use and mobile shopping rates are booming. As of April 2018, worldwide mobile use amounted to 3.827 billion unique users, and that number is only expected to grow through 2021.

Is a Company Blog Worth It?
Alex Herbert | | SEO

A blog is one of the best and most economical ways to get started with online content marketing. Useful web content, like blog posts, can improve your rank in search engines, helping you get seen by your target audience and potential customers.

Technology Thrives in Greenville, SC
Ryan Beck | | Technology

Greenville’s reputation as a viable alternative for high-tech entrepreneurs has bloomed in recent years and we are quickly developing a reputation as the Austin of the Southeast. At BECK, we are proud to do business in such a fast-growing hub of innovation.

Improve Your SEO with these Basic Practices
Jordan Beck | | SEO

After developing and launching a new website, it’s time to think aboutimproving search engine placement and attracting your ideal users. Much of SEO success begins with knowing your audience and their search behaviors, and properly creating content centered around those variables.

Usability Considerations When Designing a New Website
Ray Williams | | Web Design

Often advertising agencies are motivated by designing sexy, flashy websites. While they provide beautiful fodder for their portfolios and social accounts, these bleeding-edge designs can lead to poor user adoption rates and high abandonment.

6 tips for selecting a custom software application developer
Michael Beck | | Development

There’s no one size fits all approach when it comes to software development. Thus, it’s important to review an agency’s technology expertise and work approach before you begin. Here are some questions to examine when considering an agency.

Automation Technologies that Philanthropy Should Embrace Now
Meredith Dunn | | Philanthropy

During this tense and highly-competitive era, maintaining a low overhead and maximizing monetary investment is becoming increasingly crucial to survive.

What should your agency have in their project plan?
Meredith Dunn | | Digital Marketing

Part 3 of an 8 part series on selecting a digital marketing agency. To make sure your agency covers all bases, we’ve defined the necessary development steps for a successful website development project.

9 Tips for Selecting the Right Web Design Company
Ryan Beck | | Development

Part 1 of an 8 part series on selecting a digital marketing agency. A successful development project begins with selecting a qualified and fitting digital development agency.

Healthcare Website Development Checklist & Trends
Michael Beck | | Healthcare

Tips for evaluating healthcare and nonprofit websites. As well as a comprehensive website development checklist and tip for spotting trends.

Tips for Evaluating your Digital Agency's Technology Experience
Ryan Beck | | Technology

Part 2 of an 8 part series on selecting a digital marketing agency. In this post, we focus on how to evaluate an agency's technical competence.

5 Questions to Ask Your Digital Agency
Meredith Dunn | | Digital Marketing

We developed a 5 part series on understanding how to select a digital agency and how to weigh their service offering and experience to ensure your project will end with success.